\u201cTo be competitive in a digital nation, one must see the bigger picture in accounting. Paperless processes, remote work, and constant client contact all play a key role,\u201d notes Liana Uudm\u00e4e, Head of Accounting at Leinonen Estonia, which has featured in \u00c4rip\u00e4ev\u2019s TOP list for 6 consecutive years.<\/p>\n\n\n\n
Making the prestigious list on a consecutive basis demonstrates resilience. Leinonen\u2019s values play a pivotal role maintaining a high level.<\/p>\n\n\n\n
One of Leinonen\u2019s core values is personalized attention to every client.<\/p>\n\n\n\n
“In our day-to-day work, we try to be there for our clients and help out as much as possible,” says Ly Selg, a chief accountant with over 20 years of experience at Leinonen.<\/p>\n\n\n\n
Clients are contacted regularly to make sure their expectations are being met. Every client\u2019s wishes are individually taken into account. Satisfaction and feedback are highly valued. The latter often also reveals opportunities for improvement.<\/p>\n\n\n\n
“Today, clients value remote management and a quick and efficient flow of information,” says Liana of the company\u2019s 2025 goal of transitioning to paperless accounting. “As a digital nation, keeping up with these developments is essential.”<\/p>\n\n\n\n
Innovation aligns with Leinonen’s other core value \u2013 the pursuit of continuous improvement.<\/p>\n\n\n\n
Chief Accountant Mari Sutri lays out the foundation of development at Leinonen: weekly training sessions on accounting, taxation, and legal topics. Colleagues also regularly share knowledge and skills with each other, resulting in both personal growth and a better service quality.<\/p>\n\n\n\n
Accountants are increasingly expected to provide advice and take a broader view of financial matters. Mari shares an example: rather than simple bookkeeping, clients would like accountants to identify potential issues proactively, acting as strategic partners who help mitigate risks.<\/p>\n\n\n\n
Liana notes that 2024 saw significant effort being put into both recruitment and company development, something that will continue in 2025. Implementing Uku, an accounting management software, has helped accountants stay on top of their tasks.<\/p>\n\n\n\n
This allows them to focus on what truly matters. Ly acknowledges that there\u2019s always something to learn: “There\u2019s constant self-development, whether small- or large-scale, all to provide a better, higher-quality service.”
Both Liana and Ly agree on a major advantage of working at an accounting agency \u2013 the diverse client base ensures there\u2019s never a dull moment.<\/p>\n\n\n\n
Liana emphasizes the value of finding employees who are a good organizational fit: “The key to growth is being surrounded by the right people. With the right team, you can grow and strive for bigger goals.”<\/p>\n\n\n\n
There\u2019s more to satisfaction than just good pay. Other benefits, such as team events, training, and working remotely, are highly sought after. “If a company can\u2019t offer these benefits, retaining employees becomes much harder.”<\/p>\n\n\n\n
Ethics and trust are central values at Leinonen \u2013 keeping promises is held in high regard. Employees and clients are valued, with collaboration and transparent communication being key to achieving results. “If something does take longer than expected, we will inform our clients of this,” adds Ly.<\/p>\n\n\n\n
\u00c4rip\u00e4ev has been compiling its TOP rankings since 1993. Only one percent of Estonian companies make the cut. Even fewer have been included for at least five consecutive years\u2014just 0.32% of local enterprises.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cTo be competitive in a digital nation, one must see the bigger picture in accounting. Paperless processes, remote work, and constant client contact all play a key role,\u201d notes Liana Uudm\u00e4e, Head of Accounting at Leinonen Estonia, which has featured in \u00c4rip\u00e4ev\u2019s TOP list for 6 consecutive years. Making the prestigious list on a consecutive […]<\/p>\n","protected":false},"author":10,"featured_media":9010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[114],"class_list":["post-8996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n